Sony needed some photos for the promotional materials for the housings and cameras, and Jenny wanted to 'be real' (use photos that were taken using the product), so she hit up Bob Gove for some of his extensive collection of shots. One of the shots that made the cut was a nice shot of Jack Beresford in Natividad.My gf (Jenny) works for Sony and she managed to host a press screening last week in Newport (Surf's Up is a Sony picture).
Jenny does PR promoting the water housing line for Sony cameras and the screening was a joint affair between Quiksilver and Sony. Promoting the water housings as an adjunct to the movie was a perfect fit and the event went really well. Great food and drinks, and then free popcorn and a screening of the movie!
About the movie - The wave animations in the movie were amazing! The hold-down sequence where Cody gets caught inside were totally realistic too. This is a great surf movie and I highly recommend going to see it - the dialogue and style was cleverly done I thought.
At the screening, Big Fred Rodriguez came over and brought his family, and Quiksilver invited their crew. Big Tony made an appearance, and Rob Machado, PT and Herbie Fletcher were there among others.
The best part of the event were the promotional materials for the Sony waterhousings. The brochure that was produced featured Bob Gove's photos and one is a very clear photo of Jack Beresford in Baja. That's right - a kneelo was featured in the promotional materials!
Here's that shot: Beresford Baja Barrel
The conditions that Bob had for using the photos was that he got photo credit, and that a kneeboarder was featured somewhere. He got what he asked - here's a pdf of the camera-ready art that was sent to the printer (it's a tri-fold brochure): Gove photo Sony artwork
The photo as posted is a little dark, but in the pdf and the printed material you can make out Jack's face quite clearly. The standup photo was shot somewhere in Hawaii, the 'backdrop' shot was taken at Todos this spring. Both Jenny and Bob were really happy with the finished work, and everyone who came to the premiere got a copy!
Kneeboarders entering the public consciousness... one promo at a time!